7 Benefits of a Blog for Your Business
Does your business need a blog? Most marketers would say yes. That answer is likely true for most companies, but the truth is that you don’t need a blog, per…
5 Building Blocks You Need to Plan Content Marketing
When your team is planning content marketing, you’ll likely hear all sorts of blue sky, big brain concepts. That’s great! Bold ideas can yield significant returns, especially if it’s challenging…
6 Keys to a Fast, Effective Strategy for Content Marketing
If you’ve been in a few marketing strategy meetings, you’ve probably heard things like “We need a blog” or “Let’s make some cool videos” thrown at the wall. We’re all…
10 Ways to Find Great Ideas for Content Marketing in B2B
In the business-to-business (B2B) world, you earn every second of time. People just don’t have the time to scroll casually. Look no further than your own journey to this lovely…
4 Goals to Consider When Planning for Content Marketing
Imagine preparing food without knowing what dish you were serving at dinner or sleeping in a house built without architectural drawings. Having a goal is a good thing, and that’s…
What is Good Content Marketing? Series – Lulu Press
Whether it’s dragon-slaying fiction or a cookbook, turning an idea into published work is a long, epic journey for aspiring and accomplished authors alike. Self-publishing platforms make it easier, but…
Using Google’s Keyword Tips in Your Strategy for Content Marketing
Substance over style. More matter, less art. Don’t get cute. Chances are you’ve heard or seen at least one of these quotes. For many content creators, they’re the equivalent of…