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Read more about the article 7 Benefits of a Blog for Your Business

7 Benefits of a Blog for Your Business

Does your business need a blog? Most marketers would say yes. That answer is likely true for most companies, but the truth is that you don’t need a blog, per…

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Read more about the article 5 Building Blocks You Need to Plan Content Marketing

5 Building Blocks You Need to Plan Content Marketing

When your team is planning content marketing, you’ll likely hear all sorts of blue sky, big brain concepts. That’s great! Bold ideas can yield significant returns, especially if it’s challenging…

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Read more about the article 6 Keys to a Fast, Effective Strategy for Content Marketing

6 Keys to a Fast, Effective Strategy for Content Marketing

If you’ve been in a few marketing strategy meetings, you’ve probably heard things like “We need a blog” or “Let’s make some cool videos” thrown at the wall. We’re all…

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Read more about the article 10 Ways to Find Great Ideas for Content Marketing in B2B

10 Ways to Find Great Ideas for Content Marketing in B2B

In the business-to-business (B2B) world, you earn every second of time. People just don’t have the time to scroll casually. Look no further than your own journey to this lovely…

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Read more about the article 4 Goals to Consider When Planning for Content Marketing

4 Goals to Consider When Planning for Content Marketing

Imagine preparing food without knowing what dish you were serving at dinner or sleeping in a house built without architectural drawings.  Having a goal is a good thing, and that’s…

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Read more about the article What is Good Content Marketing? Series – Lulu Press

What is Good Content Marketing? Series – Lulu Press

Whether it’s dragon-slaying fiction or a cookbook, turning an idea into published work is a long, epic journey for aspiring and accomplished authors alike. Self-publishing platforms make it easier, but…

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Read more about the article Using Google’s Keyword Tips in Your Strategy for Content Marketing​

Using Google’s Keyword Tips in Your Strategy for Content Marketing​

Substance over style. More matter, less art.  Don’t get cute.  Chances are you’ve heard or seen at least one of these quotes. For many content creators, they’re the equivalent of…

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